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Our Work

THE HEINEKEN HOUSE (2014)

Industry: Beer Brand // Work Provided: Social Media

During Art Basel Miami, hundreds of thousands of people travel to Miami to experience all things art. As a result, major brands look to leverage the exposure by having a presence during Basel. Heineken decided to bring The Heineken House project to South Beach with an installation at the 2014 Scope Art Show.

The Heineken House gave blank canvases to 12 international muralists and street artists. Over a five-day span, the artists live painted their respective canvases on the Miami Beach sand.  We were tapped to manage the project’s social media accounts during the activation.

This included:

    • Coordinating content with Heineken, our creative partners, and the artists
    • Publishing social content to build and maintain awareness of the project
    • Engage potential visitors + provide community management
    • Deliver reporting on overall performance and results

LINCOLN’S BEARD BREWING CO.

Industry: Brewery // Work Provided: Social Media, Branding

After opening its doors in May 2016, Lincoln’s Beard Brewing experienced six months of stagnant sales growth. In tandem with Beyond The Agency, we were hired in November 2016 to build the brewery’s brand strategy, develop their visual brand identity and manage all their social media.

Our primary goals were to drive traffic to the taproom and increase revenues. We began by creating the #WeirdAtTheBeard campaign: a brand narrative that uniquely positioned the brewery as “the weird friend that’s as comforting as family”. This campaign was executed with captivating content, backed by targeted social ads aimed at Miami’s local beer drinkers. 

The results:

    • Over 40% increase in revenues in six months
    • 14K+ Check-Ins at the brewery (Facebook) 
    • Over 1K uses of #WeirdAtTheBeard (Instagram)

LINCOLN’S BEARD BREWING CO.

Industry: Brewery // Work Provided: Social Media, Branding

After opening its doors in May 2016, Lincoln’s Beard Brewing experienced six months of stagnant sales growth. In tandem with Beyond The Agency, we were hired in November 2016 to build the brewery’s brand strategy, develop their visual brand identity and manage all their social media.

Our primary goals were to drive traffic to the taproom and increase revenues. We began by creating the #WeirdAtTheBeard campaign: a brand narrative that uniquely positioned the brewery as “the weird friend that’s as comforting as family”. This campaign was executed with captivating content, backed by targeted social ads aimed at Miami’s local beer drinkers. 

The results:

    • Over 40% increase in revenues in six months
    • 14K+ Check-Ins at the brewery (Facebook) 
    • Over 1K uses of #WeirdAtTheBeard (Instagram)

THE WESTCHESTER

Industry: Restaurant // Work Provided: Brand Identity 

Chef Daniel Ramirez earned his stripes in the culinary industry by working under nationally-recognized Chef Michael Schwartz. During his tenure at Michael’s Genuine and Harry’s Pizzeria, Chef Ramirez learned to craft his own unique style of cooking – something he’d channel into his own food concept.

That concept became The Westchester: A pop-up restaurant that merges first-class cuisine with daily street fare, located in Miami, Florida.

Our work included: 

    • Developing a brand identity (logo, color scheme, visual imagery, etc) 
    • Providing design assets for digital and print materials
    • Advising on overall brand design direction

BRANDS WE’VE WORKED WITH

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